The Process...
As the world’s companies converge online for content, connections and conversations; TRADExperts’ data products are here to help you zero in on your ideal audience.
Our instantly downloadable data products will help to find you the best business opportunities on LinkedIn’s professional platform using its Matched Audiences advertising feature.
So with only few clicks, you can use our companies lists to create the specific audiences you need on LinkedIn; to reach them with highly targeted advertising and marketing.
Here is the step-by-step process to follow:
Step 1: Make a copy of the TRADExperts companies data sheet you purchased and downloaded.
Step 2: Format the duplicate copy using the included template. You can sort this copy as an exclusive list of companies based on any industry.
Step 3. Go ahead and sign in to “Campaign Manager” from your LinkedIn account.
Step 4. Open the menu pane on the left, click on “Plan” and select “Audiences” from the drop-down list.
Step 5. Click the “Create audience” button, then select “Matched audience”.
Step 6. Select “Company / Contact” under Sources, then click Next.
Step 7. Give your target audience a name, select “Company list” under List type, and click the “Select list” button.
Upload the formatted copy of the companies list. Then click “Agree & Upload” to complete the process.
Once the status of the uploaded list changes from “Building” to “Ready,” you can go ahead and activate the ad campaigns to go live.
The matched audiences above display over 74 million company professionals with a match rate of over 90%, ready for advertising. This is also the highest rate available.
You can tick the box next to any matched audience, then click on “Insights.”
Requirements for the companies data file to be uploaded:
– It may take up to 48 hours for your target audience to be ready.
– The formatted data sheet must be a CSV file with a minimum of 300 rows.
– Changing or removing the header will create an error when the data file is uploaded.
– The companies data must be between 300 to a maximum of 300,000 rows or 20MB file size.
– Before uploading the lists, the files need to be formatted like the enclosed template to be successful.
The slideshow above shows different types of data insights for a LinkedIn matched audience.
According to LinkedIn, Matched Audience is “a set of targeting options to combine your business data with LinkedIn’s professional data.”
This produces a super effective marketing strategy for any business to advertise to company professionals on its platform, get new leads, sales and partnerships.
The advertising campaigns focused on reaching specific LinkedIn company accounts is also called Account Based Marketing (ABM) or account targeting.
It is now easier than ever to create laser-focused ad campaigns to reach millions of top company executives and professionals globally on LinkedIn.
Here are more benefits of using TRADExperts’ companies data for your marketing your business on LinkedIn.
Make easy sales from business leaders & decision makers
With TRADExperts’ companies datasets + LinkedIn’s Matched Audiences feature, you can leverage the advertising and marketing automation platform. Position your business before the eyes of hundreds of thousands of CEOs, Founders, C-Suite Executives, top business leaders and decision makers at your target companies all over the world.
Reach professionals of target companies and gather leads
With only few clicks, you can use TRADExperts’ companies data to place ads in front of millions of global professionals with the purchasing power to make their own spending decisions. Sales and marketing teams can deploy our datasets to generate and qualify leads, by finding the right buyers they need towards increasing their business revenue.
Create rewarding business partnership opportunities
TRADExperts’ companies data can be used to form new partnerships and alliances within the same industry or country; thereby opening up new opportunities. In a fast changing world that is now globally intertwined; our data offers an easy way to connect with other businesses with the common goals of increased corporate earnings & awareness.
We collect incoming data; then cleanup and convert them into datasets.
The workflow below shows the six steps we use to process data for our projects:
This is the capture of raw data from accurate and reliable sources to ensure that the results of the output for data analysis are valid.
Data preparation or cleanup is the sorting and filtering of raw data to expunge unwanted data e.g. errors, duplicates or missing values.
Here, the raw data is converted into machine readable form for input into the processing unit which can be a server, computer, etc.
Different data processing methods are applied to the raw data using machine learning and AI algorithms to produce the desired output.
At this stage, the data is transformed and ready for use in our preferred formats i.e. Excelsheet, CSV, JSON, Parquet or plain text files.
The final step in our processing cycle is storage, in which the data and metadata are stored and ready for use by our team or clients.
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TRADExperts applies best practices in data generation and acquisition, through data analysis and processing, and finally to data delivery and distribution.
Next, let’s discuss your data needs and get you a price quote. Click the button below to fill up the quotation request form and we will get back to you shortly!
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